In recent years, a lot of domestic Cashmere Products Company’s sales performance is not good in China. Their total profits of cashmere products sales declined for 3 consecutive years. Relevant Data shows, the whole industry sales profit rate is only 1%. The expensive offline channel costs also get many small and medium-sized cashmere enterprises into marketing dilemma.

In this sort of predicament, the rise of electronic commerce seems to inspire them much, and more and more cashmere enterprises begin to choose online channel to achieve sales. How to make the traditional procurement and trade activities of cashmere or cashmere products into the new electronic commerce mode which is higher efficiency and lower cost? It is not a long way to achieve.

In fact, some of them have made this kind of new sale channel difference, and exactly for most of them, the idea is still developing. It’s not easy in the short term, especially for large traditional cashmere enterprises. The first problem that hindered is the lack of human resources who are professional on electronic commerce, particularly the ones who also are experts in textile industry.

Now, the high-speed development of electronic commerce is changing the entire world, especially the thinking and consumption habits of our human beings, and the originality will booming. And some economists suggested that the new situation of online sales of cashmere will arise in future. More and more Chinese cashmere enterprises will participate in the competition of the global market and contribute to the promotion of world cashmere trade.