April 15, 2024

The 4th China International Consumer Goods Expo

Beach outside Haikou International Convention and Exhibition Center

Consinee's "Sail" Intangible Cultural Heritage Li Jin Industry Fashion Show

Inherited in the same lineage, intertwined with sails and shadows, the Chinese Dream

Millennium intangible heritage industrialization set sail

This fashion show is located on the seaside, cleverly utilizing the natural environment to build a bridge, allowing the rich history and national wisdom of Li Jin art to engage in a poetic dialogue with modern fashion. This event is not only a visual impact feast, but also delves into the firm determination and unique contribution of Consinee Group in promoting the protection and development of intangible cultural heritage. Consinee spares no effort in combining national cultural heritage with advanced AI technology in the world today, utilizing its own intelligent production equipment, adhering to a development perspective and innovative pattern, actively exploring and practicing the industrialization path of national intangible cultural heritage. The runway products are jointly created by Xu Fan, a designer from Consinee Group and Steven Oo, an internationally renowned Chinese designer, who won the Silver Award at the 11th Hainan International Designer Competition. They transform millennium old intangible cultural heritage fabrics into trendsetting fashion symbols, showcasing Li Jin's vibrant vitality and cultural heritage in contemporary life.

At that time, the models will wear clothing that combines the wisdom of the Li ethnic group with modern aesthetics, interpreting the romantic encounter between intangible cultural heritage and fashion. This journey of blending Li brocade with global fashion invites you to appreciate and experience the brilliant vitality of intangible cultural heritage in the new era!