The sun is shining and the sea is clear and blue.The 2nd Hainan International Designer Competition Awards Ceremony and National Designer Conference in 2023 were grandly held on December 10 in Wanning City, Hainan Province. Xu Fan, a designer from Consinee Group, used Hainan's intangible cultural heritage - Li Brocade - as a medium to combine cashmere with traditional culture. With innovative design and unique concepts, Xu Fan emerged from 1475 entries from 603 designers at home and abroad through two rounds of intense competition, including qualifying and finals, and won the first silver award! On behalf of the company, Yin Xiaofeng, Vice President of Consinee Group, attended and was cordially met by Yin Libo, a member of the Leading Party Group of the People's Government of Hainan Province, and Liu Liwu, Director of the Department of Industry and Information Technology of Hainan Province.
This competition was sponsored by Hainan Provincial Department of Industry and Information Technology, Wanning Municipal People's Government, China Industrial Design Association, Shenzhen Industrial Design Association, Hainan Industrial Design Association, with the theme of "design empowered Free Trade Port", adhering to the principle of "design works reflect design strength", from the originality, innovation, economy, practicality, technology multi-dimension consideration, and the competition is fierce.
Consinee Group cooperated with more than 100 international brands around the world, providing them with raw materials and design ideas; It has also become a "national gift" in national activities for many times and honored guests from all over the world. This is the first time for the group to participate in the competition, in the spirit of communication and learning, to learn experience and ideas in the design tide. The works of this design competition, just like the hand gifts that Consinee Group has carefully prepared for the China International Import Expo, China International Consumer Goods Expo, China Silk Road Film Festival and other events, were carefully selected from many design products within the Group, linking Hainan regional culture with traditional Chinese culture, so that the characteristics and history are perfectly integrated.
Li Brocade is one of the four major ethnic brocade in China, which contains rich culture and is the crystallization of Li's wisdom. The entries focus on Hainan's regional characteristics, history and culture, as well as the construction of global free trade island and design island from raw materials, craft, size, pattern, tone and style. Among them, frog pattern is the dominant pattern of Li nationality, is the soul of "her", with profound cultural heritage and long heritage, and is the original totem worship. The frog pattern used in the cape is a symbol of good luck, abundance and auspice. "She" is not only a pattern art, but also a reflection of the material and spiritual life of the Li nationality people. At the same time, the frog is also the golden toad, symbolizing wealth and a promising future. The frog pattern 35cm in the middle of the pattern represents the 35th anniversary of the establishment of the Hainan Special Economic Zone since 1988. The grid evolved from the Chinese knot, symbolizing unity and peace. The three small frogs on the side represent the three economic circles of Hainan - Haikou, Sanya and the Tanyang Economic Circle. The farming pattern reflects the hard work of the Hainan people from ancient times to the present, and echoes the frog to symbolize the prosperity of the population, the abundance of children, and the vision of a happy and prosperous life. The cape uses two sets of simple black and white colors to restore the original beauty of the stone murals, while the green and purple system perfectly interprets the mysterious abstract beauty of the Li nationality.
The cashmere used in the material only accounts for 0.2% of the world's total animal fiber production, and its excellent quality and characteristics are considered to be "soft gold". The unique luster, light and soft quality, adds elegance to the cape. Hainan has long sunshine, high temperature and high humidity, and the hollow fiber of cashmere can control temperature and exhaust, warm in winter and cool in summer, and can adjust to the appropriate body feeling with body temperature and surrounding environment. The soft and waxy texture is like in the cloud, bringing mild and refreshing comfort.
The combination of luxury quality and the traditional culture of Li Brocade represents the integration of national classics and fashion trends, and the torch is passed on from generation to generation.
Hainan, emerald in the ocean. The ocean is increasingly becoming a bridge for China to connect with the world. The group won the first silver award in the Hainan International Designer Competition, which has enhanced our confidence and motivation to establish and develop in Hainan. Founded in November 2021 and located in Meian Science and Technology New Town, Haikou High-tech Zone, Consinee (Hainan) Fashion Technology Co., LTD is an intelligent, digital and unmanned factory that combines Hainan's intangible cultural heritage -- Li Brocade and integrates professional design, and can produce 1 million natural luxury cashmere scarves and Li Brocade shawles, covering an area of 20 acres. The building is more than 45,000 square meters, the overall investment is 100 million US dollars, and it is planned to be completed and put into operation in 2025. High-end luxury urban industrial complex, view, tour, shopping, enjoy the perfect combination, special Hainan intangible cultural heritage experience area, redefine the future of cashmere luxury yarn and high-end consumer goods, create a new height of smart fashion industry.
In the future, the Group will contribute new ideas to the world design concept in Hainan, a free trade port connected to the world's mountains and oceans, continue to help young designers with great dreams and global vision grow together, further increase the introduction of international design talents, transmit the Oriental design fashion concept to the world, and achieve Chinese brand value.
