For winter season, all kinds of wool, cashmere products get into the hot-sale season. Customers have begun to buy cashmere products. Cashmere is one of the rare special animal fibers. It has the best quality for the world's textile raw materials. It also has highest price of raw materials, was hailed as "soft gold." However, the current quality of the entire cashmere product is uneven, true and false difficult to distinguish. Maybe you bought a cashmere sweater as high price but cannot get the warmth that you promoted.　　Every winter, cashmere sweater is one of the most popular products on the market. All kinds of 100% pure cashmere products are filled with market, but the cashmere raw materials are so rare that the price of pure 100% cashmere sweater is high. Low quality cashmere sweater takes the opportunity to occupy the market.

The market is full of “100 yuan “ 100% cashmere sweater is made of basically fiber or wool blended, because the cost price of an ordinary 100% will reach about 300yuan. Although the relevant departments have regulating, the "100% pure cashmere" logo gradually reduced to a digital game for a lot of small cashmere business and consumers to play.

Not only that, even if the ingredients are really 100% cashmere. But if the deep study of its raw materials, the fiber fineness has difference of micron, and the quality has a great different.

Cashmere is a thin layer of fine velvet that grows in the outer skin of the goat and covers the roots of the goat's coarse hair, due to the rare yield (only 0.2% of the world's total fiber production), more importantly its excellent quality and characteristics In grams to the price. So it is also known as "soft gold."

Many cashmere sweater companies are saying that the market downturn is now affected by the price is almost a lot of business headache. However, even in this case there is a vicious circle. There are a small number of businesses. Although the price is high, sales are only increased over the years. I have asked them the reason that can be summed up in one sentence: Only focus on high-grade cashmere, and worthy of the quality, from the source to eliminate shoddy cashmere.

Imagine that if consumers bought high-priced cashmere products from us, but did not achieve the desired warmth effect. This trust is therefore reduced it! Use word "100% cashmere" to play digital games, then low-cost sale to get high profit. A great extent has damaged those who focus on the benefits of cashmere business. In such a fierce competition in the shopping malls, has always been the survival of the fittest, has never been a long time to survive the truth. Quality is to be cherished.